Company Name: SSP
Job Title: Senior Group Data & Digital Analyst
Salary: Competitive
Location: •: NW1 Camden
Hours: Full Time 37.5 hours per week
•Salary: Competitive
Description:
The main purpose of the Senior Group Data & Digital Analyst is to provide analytics, intelligence, insights, data governance principles and best practice to drive commercial, customer experience and marketing decision-making through analysis, based on evidence, rather than intuition. This includes ensuring we are tracking the correct Digital KPI’s consistently across the group and ensuring data is available to interrogate and identify opportunities working with the wider Customer team and markets.
What you'll be Doing:
Highly analytical, with the ability to articulate quantitative and qualitative data as substantial, productive insights and offer recommendations to the business. Working closely with regional and commercial teams in order to find opportunities to support growth, and direct the longer-term strategy of our brands and brand partners and the overarching categories through a digital lens
•Analysis of current Digital performance and market data - shape and implement change to drive sales and customer experience
•Define and implement best practice tagging and tracking of digital journeys to allow for funnel reporting to identify user journey optimisation opportunities, working with and influencing 3rd party vendors or identifying creative solutions
•Extract and analyse digital performance data across key journeys, e.g., conversion rates, funnel analysis, and spot trends that lead to further interrogation and action
•Driving centrally identified opportunities via multiple stakeholders in order to maximise profit in market, influencing and gaining buy in from the Global Exec and CEO’s
•Commercial / category plan – contribute to the development of the commercial / category/VCP plan in markets – focused on ensuring plans will drive sufficient value to deliver stretch targets - drive the identification of key opportunities and priorities for testing as well as robust tracking
•Test and learn activity designed with robust KPIs/measurement and expectations of success are clear before activities are live
•Assess what Digital Propositions we have in market and where there is room for growth through new activations or optimisations
•Work with country commercial teams to ensure consistent implementation of the agreed strategy at brand level
•Post implementation reviews of new openings and where digital has been implemented
•Lead the design of standard reporting working closely with the Digital & Technology team on Digital requirements
•Regularly report on performance of Digital propositions/Value Creation Plan across group and assess where there are challenges/opportunities
To be successful in this role you will need:
•Degree qualified (Bachelors) – Analytical, Data, Maths or STEM
•Min 5-7 years’ experience in data analysis
•Extensive experience of producing data led insight and reporting
•Exemplary presentation and communication skills. Ability to communicate and influence effectively both verbally and in writing, including quantitative information in a clear and informative manner up to Exec level
•Highly analytical and commercial with a keen eye for detail and utilising data to drive action
•Regular user of analytics and reporting tools such as PowerBI, Google Analytics
•Experience working with Global brands in fast paced environments (desirable)
•Good knowledge of the techniques/tools for setting up and tracking funnel reporting for digital user journeys
•Must be able to develop innovative ideas to drive top and bottom line, testing, learning, and refining and then operationalizing them
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