|
Company: SSP
Job Title: Commercial Manager - Franchise
Location: Camden
Salary: competitive
Hours:: Full Time. Need to be fully flexible, shifts can start a early as 3am.
Description:
Main purpose of the role:
•To create and execute the commercial plan for a portfolio of Franchise brands; such as M&S, to deliver profitable sales growth.
•Building and managing brand partner relationships forms an integral part of this role; working collaboratively to build and deliver a joint business plan, and utilising effective communication, influencing and negotiation to deliver value-adding initiatives whilst satisfying brand requirements.
•The candidate will be expected to use a variety of levers to drive profitable sales growth; keeping the customer at the core of everything we do. Levers such as range improvement, optimisation of price and promotion, upselling and maximisation of the use of space will be used to drive category performance, as well as the performance of the brand or brands.
What you'll be Doing:
•Support the Head of Commercial to create the commercial plan for each of the specified brand or brands
•Work collaboratively with brand partners to deliver activities which are mutually beneficial for both parties
•Ensure that every initiative is modelled on a product by product / unit by unit basis and forecast outcomes. Test and learn based on the commercial results
•Submit proposed sales and gross margin improvement activities to weekly trade / monthly commercial forum meetings for approval (background, financial value and suggested next steps)
•Report results at weekly trade and monthly commercial forum meetings. Assess whether forecast has been achieved and EBITDA can be banked. Course correct where necessary
•Roll out and look for optimisation opportunities either in other brands or in other product categories where the same principles can be applied
•New openings – manage the commercial set up for new openings including range, pricing, POS. Deliver action plans to drive sales and profit if business cases are not delivering to target
•Monitor competitor and brand partner activity• Spend time in the field– observing and supporting implementation in operational units
•Effective management of Commercial Executives who implement the commercial plan where required.
•Proactively looks for ways to optimise results and stay competitive with our competitors
To be successful in this role you will need:
•Experience of using price, range, display and space, upselling, margin and category optimisation to deliver commercial results
•Experience of delivering profit targets preferred, but experience of working in a sales environment also desirable
•Must be able to drive decision-making through analysis and based on evidence, rather than intuition
•Must be able to develop innovative ideas to drive top and bottom line, testing, learning and refining and then operationalizing them
•Experience of managing and influencing senior stakeholders
•Experience of managing client/brand relationships
•Excellent knowledge of external trends in the food and beverage and/or grocery industry (depending on brands allocated)
•Good understanding of the impact of external factors on growth, including competition and seasonality
•Good understanding of the operational reality in units i.e. a good understanding of waste management and minimisation, labour planning and optimisation, equipment, space and layout etc.
•Retail experience preferential
•Analytical and commercial
•Exceptional attention to detail
|