Stoke-on-Trent & Staffordshire

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The Stoke-on-Trent and Staffordshire area is home to over 1,126,000 people, which is around 19.2% of the population of the West Midlands region.

Around 77% of residents live and work in the Local Enterprise Partnership area, according to the Stoke-on-Trent and Staffordshire LEP Strategic Economic Plan. Most job opportunities over the past year have been in Stoke-on-Trent, followed by Stafford and Tamworth (Labour Insight).

Stoke-on-Trent and Staffordshire have a high number of Small and Medium sized enterprises (fewer than 250 employees), most of which are in are in wholesale and retail trade; repair of motor vehicles, and construction.

There are also many international businesses based in the area, including General Electric, Coors, JCB, Jaguar Land Rover and Michelin. The area is also known for being a world leader in ceramics.

The development of the Ceramic Valley Enterprise Zone across six sites along the A500 corridor in Stoke-on-Trent and Staffordshire has meant that up to 2,000 jobs are secured or in the pipeline. The enterprise zone, which is one of 48 across the country, will benefit the following sectors: Advanced Ceramics, Automotive Supply Chain, Energy and Power Generation , Logistics, and Business and Professional Services.

Advanced Manufacturing is a key industry, with the Aero-Auto sector growing by 13% over the last five years, and one in five jobs nationally in Applied Materials being within the Stoke-on-Trent and Staffordshire area.

An average of 3,400 homes are required to be built annually across all Local Authorities in the area, and the construction industry has grown by 20% in the last five years.

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