Stoke-on-Trent & Staffordshire

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The Stoke-on-Trent and Staffordshire area is home to over 1.13 million people, which represents around 20% of the population in the West Midlands region.

Source Nomis, ONS Population Estimates, 2019

The North Staffordshire conurbation, comprising Stoke-on-Trent and Newcastle-under-Lyme represents a very urban economy, but two-thirds of Staffordshire consist of rural areas.

Around 77% of residents live and work in Stoke and Staffordshire.

There are over 39,000 businesses in the area offering a range of job opportunities.

Jobs are mostly concentrated in Stoke-on-Trent (25% of total employment), Stafford (13%) and East Staffordshire including Burton-upon-Trent (13%).

The top 3 employment sectors are:

  • Retail and wholesale (84,000 people employed in this sector)
  • Health and Social Care (64,000 people)
  • Manufacturing (60,000 people)

 

Labour Market

  • 59% of unemployed residents are men.
  • 33% of self-employed workers are female.
  • Unemployment in the area (4.8%) is in line with the national average (4.6% in Great Britain)
  • Unemployment is higher in Newcastle-under-Lyme (10.3% unemployment rate), Lichfield (7.4%) and South Staffordshire (7.3).

Source: Nomis, ONS Annual Population Survey (Jan 2020-Dec 2020)

Around 77% of residents live and work in the Local Enterprise Partnership area, according to the Stoke-on-Trent and Staffordshire LEP Strategic Economic Plan (April 2018).

Jobs are mostly concentrated in Stoke-on-Trent (25% of LEP employment), Stafford (13%) and East Staffordshire including Burton-upon-Trent (13%).

The North Staffordshire conurbation, comprising Stoke-on-Trent and Newcastle-under-Lyme represents a very urban economy, but two-thirds of Staffordshire consist of rural areas. These rural areas are important drivers of economic growth due to a strong agriculture sector and spin-off industries including the food and drink sector, and tourism.

 

Education and Skills

 

 

 

 

 

 

 

In Stoke-on-Trent and Staffordshire:

  • Over 75% of all residents have qualifications at Level 2 or above.
  • There is a lower proportion of residents with qualifications at Level 3 or above than the national average.
  • There are 54,300 people in with no qualifications (8% of all residents aged 16-64)
  • 110,500 more people with qualifications below Level 2 (16% of working-age population).

Source: ONS Annual Population Survey, Qualifications (Jan 2020-Dec 2020)

 

Updated June 2021