London is a growing city, with the population expected to reach 10.8 million by 2041 - up from 8.8 million in 2017. At the same time London remains one of the most visited cities in the world. Demand for visitor accommodation in London is projected to reach 196.4 million nights by 2041, up from 138.5 million nights in 2015. The number of people who enjoy London’s nightlife is increasing and London’s jobs market is growing as fast at night as during the day.

The number of pubs continues to decline. However, employment in pubs is growing.